How JCPenney changed its view of Facebook - Digiday
The Pointless Rush To Negativity: How JCPenney Managed To Teach Us Not To Be Dicks | Cultivated Wit
No, JCPenney wasn't actually drunk-tweeting the Super Bowl
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JCPenney Go Home You're Drunk, Or Not? | TechFaster
How JCPenney accidentally won the Super Bowl - Digiday
JCPenney "Tweeting with Mittens" Super Bowl Case Study on Vimeo
JCPenney Tweeting with Mittens Super Bowl Case Study - YouTube
Tweeting With Mittens" | Clios
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J.C. Penney's Tweeting with Mittens — Dazzling or Daft? - Platform Magazine
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JCPenney | Tweeting With Mittens | The One Club
Mixit Fluffy Cold Weather Gloves - JCPenney
The Reason for JCPenney's Super Bowl Tweets
J.C. Penney Planned Fake Drunk Super Bowl Tweets To "Create Own Narrative" | How to plan, Drunk, Super bowl
J.C. Penney's Tweeting with Mittens — Dazzling or Daft? - Platform Magazine
JC Penney tries (and fails) to tweet about the Super Bowl | Salon.com
J.C. Penney Did Not Drunk-Tweet The Super Bowl – Texas Monthly
How JCPenney accidentally won the Super Bowl - Digiday
JCPenney Super Bowl - Noah Clark
Hashtag Sunday: Super Bowl Commercials & Social Media
JCPenney Go Home You're Drunk, Or Not? | TechFaster
JC Penney Super Bowl 'Mitten' Tweets Puzzle Social Media Users | HuffPost Style
J.C. Penney's Super Bowl tweets backfire - CBS News
