J.C Penney's Super Bowl tweeting tactics
How JCPenney accidentally won the Super Bowl - Digiday
JCPenney | Tweeting With Mittens | The One Club
J.C. Penney Planned Fake Drunk Super Bowl Tweets To "Create Own Narrative" | How to plan, Drunk, Super bowl
Tweeting With Mittens | The Webby Awards
The Pointless Rush To Negativity: How JCPenney Managed To Teach Us Not To Be Dicks | Cultivated Wit
How JCPenney changed its view of Facebook - Digiday
JCPenney Was Not Drunk Tweeting the Super Bowl, But Still Hilarious
J.C. Penney's Tweeting with Mittens — Dazzling or Daft? - Platform Magazine
JCPenny appears to be drunk tweeting the Super Bowl : r/mildlyinteresting
JC Penney Super Bowl 'Mitten' Tweets Puzzle Social Media Users | HuffPost Style
Don't Call #TweetingWithMittens Real-Time Marketing | Ad Age
10 Marketing Observations from the 2014 Super Bowl Ads - The Adaptive Marketer
JCPenney | Tweeting With Mittens | The One Club
Tweeting with Mittens — FORD + SLATER
J.C. Penney tweet typos a marketing ploy? | CNN
JCPenney Tweeting with Mittens Super Bowl Case Study - YouTube
JCPenney Super Bowl - Noah Clark
It's Me Davie GWork
Mixit Fluffy Cold Weather Gloves - JCPenney
The Reason for JCPenney's Super Bowl Tweets
JCPenney | Tweeting With Mittens | The One Club
JCPenney creates viral sensation with Super Bowl stunt | wfaa.com
Hashtag Sunday: Super Bowl Commercials & Social Media
